Why Every Balloon & Party Professional Should Be at CAP Expo 2026
The celebrations industry is built on one thing: creating unforgettable experiences. Whether it’s a child’s birthday party filled with soft play, face painting and balloons, a wedding styled to perfection, or a large-scale retail display that inspires shoppers, today’s customers expect creativity, impact, and quality.
For professionals in balloons, décor, face painting, retail, and event styling, the challenge is clear, stay ahead of the trends, keep learning, and connect with the right people. That’s why The Celebration and Party Expo (CAP Expo 2026) is such a vital date in the calendar.
Taking place on 22nd-23rd March 2026 at the Telford International Centre, this two-day celebration of the industry promises to be fun, interactive, and jam-packed with opportunities to learn, connect, and grow your business. With 50+ exhibitors, 15 expert speakers, and a buzzing programme of live demos, training, competitions, and show specials, CAP Expo is not just another trade show, it’s the place to be if you want to take your business to the next level.
CAP Expo has been designed with one goal in mind: to give celebration professionals a platform that’s practical, inspiring, and hands-on. Forget static displays and brochures, this is an expo where you’ll roll up your sleeves, try new ideas, and see your industry come alive.
Here’s what makes it different:
Hands-On Demos & Training Opportunities
Learn from world-class balloon artists, stylists, and entertainers. Try out trending techniques for yourself, whether it’s creating organic balloon garlands, styling event spaces, or exploring the latest face-painting designs.Interactive Elements & Live Showcases
From product launches to styling sessions, CAP Expo is built to keep you engaged. Wander through visually stunning setups, speak directly to manufacturers, and test products before you buy.World-Class Competitions
Experience the thrill of watching the best in the world battle it out in breathtaking balloon and décor competitions. These aren’t just contests, they’re showcases of artistry, scale, and imagination that will leave you brimming with ideas.Business Discussions & Expert Panels
CAP Expo isn’t only about creativity, it’s about growth. Join discussions and training sessions on topics like pricing for profit, building a brand, navigating sustainability, and scaling your business for long-term success.Exclusive Show Specials
Leading manufacturers and wholesalers will be offering exclusive discounts, bundles, and trade-only deals available only during the expo. If you’re looking to stock up, refresh your offering, or launch a new service, this is your chance to do it smartly.
The Atmosphere: Step Into a World of Celebration
Walking into CAP Expo is like stepping inside the celebration industry’s beating heart. Every corner of the show floor is alive with colour, creativity, and innovation.
Stunning Visual Displays – From giant balloon installations to themed styling zones, the expo floor is designed to inspire. You’ll be surrounded by photo-worthy creations that showcase what’s possible in your own business.
Networking Spaces – Beyond the busy exhibitor stands, you’ll find areas designed for conversation and connection. Grab a coffee, meet fellow professionals, and build the relationships that can take your business forward.
Immersive Experiences – CAP Expo isn’t just about looking, it’s about feeling part of it. Expect interactive installations, live demonstrations you can join in, and countless opportunities to capture content for your own marketing.
Global Energy – With professionals, suppliers, and competitors from across the world, the show buzzes with international influence and fresh ideas.
Why Telford International Centre?
The choice of venue is no accident. The Telford International Centre is one of the UK’s most accessible and versatile event spaces, making it the perfect home for CAP Expo 2026.
Easy to Reach: Situated in the heart of the Midlands, the venue is well-connected by road and rail.
Plenty of Parking: With ample on-site parking, visitors can arrive stress-free, knowing the focus will be on the event, not logistics.
Accommodation Options: The venue is surrounded by a wide range of hotels—from budget-friendly stays to stylish options, so whether you’re coming alone, as a team, or with colleagues, you’ll find the right place to rest after a busy day.
On-Site Facilities: With cafes on-site, plus plenty of nearby dining options, you’ll never be short of a spot to refuel, recharge, or continue networking after hours.
In short, Telford International Centre offers the space, convenience, and atmosphere to make CAP Expo 2026 not just a show, but an unforgettable industry experience.
For Independent Retailers & Event Stylists
Running a small independent business comes with its own challenges, standing out from competitors, finding reliable suppliers, and managing growth with limited resources. CAP Expo has been designed with you in mind.
Get Inspired: See firsthand how top stylists and entertainers transform spaces and bring party themes to life.
Learn New Skills: Join practical workshops and demos tailored to small businesses looking to diversify and add more value for their customers.
Build Your Network: Connect with other independent professionals who understand your journey and can share tips, experiences, and opportunities.
Trade Smart: Discover products and suppliers that give you the edge, from balloon innovations to cost-saving retail deals.
By the end of the show, you’ll walk away not only with ideas but also with the tools, contacts, and confidence to grow your business.
For Buyers & National Retailers
If you’re responsible for sourcing products at scale, CAP Expo offers an unrivalled opportunity to keep your stores ahead of the trend curve.
Explore New Ranges: Discover what’s next in balloons, décor and partyware before they hit the wider market.
Meet Trusted Suppliers: Build relationships with leading manufacturers and wholesalers, all in one place.
Stay Ahead of Trends: From sustainable materials to emerging party themes, gain insights into what your customers will be demanding next season.
A Hub of Creativity, Commerce & Community
What truly makes CAP Expo special is the sense of community. The celebration industry thrives on collaboration, and this is your chance to be part of a space where creativity meets business. Whether you’re there to test new products, attend training, compete, or simply soak in the atmosphere, CAP Expo is designed to inspire and energise you.
Expect to leave with:
New ideas and practical skills you can use straight away.
Fresh supplier connections that strengthen your offering.
Exclusive deals that save you money and boost your bottom line.
A renewed sense of motivation to grow and elevate your business.
CAP Expo 2026: The Place to Be
The party and celebration industry is bigger, brighter, and more competitive than ever. Standing still isn’t an option, you need to evolve, learn, and connect to keep growing.
That’s why CAP Expo 2026 is more than a trade show. Two days of inspiration, innovation, and interaction that will shape the future of your business.
Mark your calendar: 22nd-23rd March 2026
Join us at Telford International Centre
Be there. Be inspired. Be part of it.
For the latest updates, sneak peeks, and behind-the-scenes content, make sure you follow us on Instagram, @celebration.partyexpo
For full event details, exhibitor info, and to register your place, visit our official website www.capexpo.co.uk
