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  • 18 Nov 2018 9:48 PM | Anonymous member (Administrator)

    Black Friday for Everyone!
    This Black Friday, 23 November, is coming up very soon and we want to make sure that we’re all ready to make the most of the biggest sales week of the year! You may think that Black Friday is just for retailers but that’s not the case. With lots of savvy shoppers having saved up with plans to make big purchases for the next year, it’s a great opportunity for us in the balloon and party industry to bag some bookings and end the year with a bang.

    The Key to A Superb Sales Strategy
    Everyone’s after a bargain during Black Friday so it’s a great time to run a promotion if you can. Take a look at your margins and see if you can afford to promote a discount or offer something extra to clients to give you an edge. Emphasise how great the offer is and that it’s just for a limited time only so they should book fast. Remember, Black Friday isn’t just one day anymore either, it’s more like a week with lots of businesses running ‘earlybird’ promotions a few days before and then online deals the following Monday, known as ‘Cyber Monday’, so take this into account when planning your sales campaigns.

    Make the Most of Marketing
    With people in the spending mood, even if you can’t afford to run an offer, Black Friday is still a great time to do some extra marketing around your business and remind people you’re there. With potential customers looking out for great deals both online and out and about, grab their attention with extra marketing emails, schedule more social media posts or just hand out more business cards and really talk up the benefits of your business. Think ahead to Christmas, New Years and next year and remind potential customers to keep YOU in mind for their parties and events. On social media also remember to use the hashtags that people will be searching more that week such as #blackfriday and variations like #blackfridaydeal so that you’re found by new people.

    Don’t Forget BAPIA Discounts!
    In the spirit of Black Friday savings let’s not forget that as a BAPIA member you get exclusive discounts with our wholesalers. Plus get up to £5 million of Public, Products and Liability Insurance cover from AVIVA as well as discounted Business Insurance Cover and Legal Insurance Cover. For more information on the many BAPIA membership benefits click here: https://bapiaonline.com/Membership.

    We hope everyone has a lucrative week of Black Friday sales ahead! Are any of our BAPIA members booked for some fabulous Black Friday events next week? Perhaps you’re working on some impressive sale shop window displays? If so, remember to tag us in your photos online using @bapiaparty and #bapiaparty so that we can see and share your posts!

    And remember, if we all balloon responsibly, the party never has to end!

  • 17 May 2018 3:21 PM | Anonymous member (Administrator)

    Having carried out a survey of its members recently, and based on the results from the 150+ responses received, BAPIA has taken the decision that it will no longer support balloon releases.  With numerous balloon bans being implemented across the globe, including some in the UK it is necessary to take pro-active action to thwart the spread of the blanket balloon bans that we are seeing.  These are not simply bans on balloon releases but are complete bans on balloons, from helium filled latex and foils right through to entertainers with the twisting balloon.  Both EBPC (European Balloon and Party Council) www.ebpcouncil.eu and PEBA (Pro Environment Balloon Alliance) www.peba.com.au have already taken similar stances and now BAPIA are adding their voice to cause in an effort to protect the balloon industry.

    John Bowler, Chief Executive of BAPIA said “This decision has been taken based upon the views of our members, and the desire to save the balloon industry.  With only 37% of respondents showing any support for balloon releases and 70% agreeing that balloon releases create litter we feel that the majority of our members are strongly in favour of this action.  We cannot bury our heads in the sand and pretend it is not happening, it is time to stand up and be counted.   We believe that the anti-balloon campaigns are gaining momentum and they are citing litter damage to the environment and wildlife as one of the main reasons, and it has to be said that it is an indisputable fact that any balloon release will see the balloons return to earth at some point and create litter.  We believe that we have to act now to protect our members and our industry!”

    BAPIA believes that the only way to protect the balloon industry is to set some standards that will set us out as an environmentally responsible industry made up of environmentally responsible professionals.

    John went on to say “As always, BAPIA is looking to increase the professionalism within the balloon and party industry and is currently looking at a strategy to do this and to help safeguard the future of our members and the industry as a whole.”


  • 03 May 2018 12:10 PM | Anonymous member (Administrator)

    Five Instagram Fails To Avoid As A Small Business Owner

    Aminur Rashid is Social Insight Executive at HooperHQ, an automated scheduling tool for Instagram users.

    According to social insight executive at HoopersHQ, Aminur Rashid, its time for small businesses to double-check their Instagram practices to make sure they’re getting the best results.

    From too many hashtags to grainy and blurry pictures, here are five Instagram faux-pas your small business absolutely needs to avoid!

    Posting at random times

    A “throw things at the wall and see what sticks” strategy will not get you far on Instagram. Posting pictures at random times is the best way to lower engagement and stop your following from growing. Nor should you simply upload a picture during the general peak hours of Instagram.

    Due to the new algorithm changing the traditional chronological order of Instagram feeds, photos are now ordered based upon users’ likes and the accounts that interact with most, as well as the best performing posts, rather than the that were recently posted.

    So, how do you choose the best time to post on Instagram? Luckily, Instagram has launched a hidden feature helping you better calculate your timings and massively boost engagement.

    It’s called Instagram Analytics, it’s free and it provides you with essential data fro planning and scheduling your posts the rights ties. To make things easier for small business’s, an automated scheduling tool can schedule your content in advance, so your posts can be posted efficiently.

    Going hashtag crazy

    Using too many hashtags can make your posts look sloppy and “spammy”. However, that doesn’t mean you should not take advantage of all 30 hashtags Instagram allows per post.

    The trick is to use a few hashtags to highlight some words of your caption and then separate the other hashtags, by hiding them beneath dots and line breaks in a second comment.

    This was your followers won’t be distracted by loads of hashtags, as your comments will show uo with only three dots instead of the whole clock of text.

    Being Self-obsessed

    Take out a piece of paper and mark down your last ten Instagram posts. Who are the photos about? If the answer is mainly yourself or your products, it may be time to have a rethink on your strategy.

    It is perfectly okay to show the great things your brand is offering but make sure you keep these kinds of posts to a minimum.

    Your content should instead be entertaining, educational, motivational or funny. Providing value 99 per cent of the time will ensure you attract more followers and keep them coming back for more.

    Sharing low-quality photos

    Stop blaming your phone’s camera for those horrible grainy pictures and most importantly, stop sharing them on your feed!

    Instagram is all about visuals. If you post low-quality photos, don’t be surprised when you see your follower count drop.

    If you’re out of ideas for Instagram-worthy pictures, why not find cool stock photos, or give your fans the chance to show off by “re-gramming’ their photos.

    Start by monitoring the posts people have tagged you in or create a unique hashtag for content submissions. Don’t forget to @-mention the original poster when you re-post his or her picture.

    not engaging with your followers

    The size of your audience doesn’t matter if no-one is paying attention. And if no-one is paying attention it’s probably because you aren’t either!

    Unless you’re David Beckham and have 36 million Instagram followers, you can’t always expect fans to strike up the conversation and engage with your content. If you want to build a buzz around your channel, you are the one that has to drive it.

    Interact with your audience is essential to maintaining a loyal following. Listen to what your followers have to say and always respond to their comments and questions. you can also invite them to engage with your posts by turning your caption into a question.

  • 14 Apr 2016 9:47 PM | Anonymous member (Administrator)

    The World Balloon Convention 2016 in New orleans is announced as being 'The best yet!" 

    With over 600 delegates and a fantastic team of instructors and staff the 2016 WBC was a seamless convention that has raised the bar for future conventions. New Orleans was an inspired choice of location, with the vibrant city providing a backdrop of great food, music and enjoyment to a convention that provided the very best in education, hands-on decor, competitions and fantastic parties for delegates to enjoy.  Want to see pictures of the convention then go to our Facebook group page, we will also post them here on our website soon.

    Couldn't get to this one?  Well, they are doing it all again in 2018 but this time it will be in the sunny city of San Diego, California!



  • 04 Mar 2016 2:27 PM | Deleted user

    While some activist groups in Holland have begun to put out false claims and information about balloons, the EBPC released this press release in an effort to get the truth out to the public. "Balloons have been part of our growing up since the early 19th Century and are a much loved consumer product for the young and old." We need to protect this product so please help us by promoting the facts.

  • 05 Feb 2016 12:45 AM | Deleted user

    A NEW, Europe-wide initiative designed to raise awareness about balloon safety and the environment...


    The EBPC recently announced a new program designed to educate consumers about how to properly handle balloons so that we can remain safe and keep our environment clean while still enjoying the FUN that balloons create. 

    Balloon retailers will be instrumental in helping EBPC to promote this initiative. Because the EBPC values your commitment to the program, they have made it easy for you to participate! In fact, they are providing a wealth of downloadable marketing aids that can be customized with your business logo and contact information.

    By providing a variety of marketing materials for balloon businesses, the EBPC also hopes you will all gain some positive exposure from this industry-wide effort.

    For full details on the campaign and how you can join, visit the EBPC Code of Best Practice website for retailersThere is a website for consumers that you can promote to your customers as well.

    The European Balloon and Party Council (EBPC) was formed in 2001 by a group of like-minded manufacturers who faced common challenges within the industry. Today the EBPC is made up of 35 key manufacturers and distributors across Europe and BAPIA is one of those members.

  • 11 May 2015 3:08 PM | Anonymous member (Administrator)

     Summer 2015 membership drive begins!  

    Both existing and new members can benefit from this membership drive, for more information go to www.bapiaonline.com/referralprogram 

  • 07 May 2015 12:28 PM | Anonymous member (Administrator)

    Paul Adamson set up the JAM Fund in his son's name and every year releases balloons on his birthday

    Click here to read the article in full.

     


  • 30 May 2013 6:30 PM | Anonymous member (Administrator)

    It’s no great secret that there are a number of campaigns to ban balloon releases, with some even looking for complete balloon bans.  Are our balloons really so terrible to livestock and the environment?  Well, it seems that others are asking the same question, as a report was recently commissioned by DEFRA (Dept for Environment & Rural Affairs), and the Welsh Government, Dept for Environment & Sustainable Development.  The report was titled:

    Sky lanterns and helium balloons:

    An assessment of impacts on livestock

    and the environment.


    Click here to see the report on the DEFRA website.

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