2021 Holiday Season Marketing Ideas
Post A Merry Message Online
We’ve spoken before about the power of a personal touch when it comes to marketing your small business. Now, more than ever, the public are looking to support small businesses so it's a great time to emphasise that you are one. Putting a faces to your brand is a great way to really resonate with potential customers and help them to remember you as more than just another balloon and party vendor. Posting a simple boomerang of yourself setting up your own work space Christmas decorations along with the message ‘Merry Christmas from XYZ company!', can be all it takes to make someone smile and press ‘like’ and the more ‘likes’ a post gets, the more it’s seen in the future meaning more exposure for your business.
Share the Christmas Spirit
With hopes of returning to a ‘normal’ Christmas this year, the public are embracing the holiday spirit and the way that it brings light into our lives. Therefore, creative businesses should take the opportunity to post even more to Instagram and Facebook Stories this season. Share behind-the-scenes action showing you and your elves at work; timelapse your installations and post before and after pictures of Christmas and New Years’ celebration transformations. With all the lights, glitter and the universal theme, it’s certainly the most photogenic season so be sure to make the most of it.
Send A Card
Sending a holiday card to your customers is a great way to boost brand awareness. Whilst there may, once again, be fewer friends and family rifling through our mantlepiece displays this year, if you design a card that's cool enough, customers are bound to share it on social media.
When it comes to creating your card, this is time to let your creativity shine. You could have fun thinking up a cool design that will get a lot of engagement (likes, comments and shares) on social media. Perhaps a DIY pop-up card or you could write a funny rhyme inside. Either way, make it memorable so that they’ll want to share it and of course remember to include your business name in bold.
Don’t have the budget to do a mail out to your entire customer list? Remember, you can pop a card in with orders to avoid a postage fee! For a mail out, pick your most loyal customers to reach out to as a VIP service or, better yet, your most connected customers - think business clients with a strong social media presence or a local shop with lots of footfall who are likely to display the card in store.
And remember, if we all balloon responsibly, the party never has to end!