How to Use Valentine’s Day to Boost Your Balloon and Party Business
Sue Bowler Sue Bowler

How to Use Valentine’s Day to Boost Your Balloon and Party Business

With just over one month to go, Valentine’s Day is one of the most celebrated holidays worldwide, and it presents an incredible opportunity for businesses in the balloon and party industry to promote their products and services. By leveraging the romantic and celebratory spirit of the season, you can create unique campaigns, collaborations, and social media strategies that drive awareness and boost sales. Let’s explore some actionable ideas to make Valentine’s Day a profitable season for your business.

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How to Succeed with Sweets and Chocolates in Your UK Party Business
Sue Bowler Sue Bowler

How to Succeed with Sweets and Chocolates in Your UK Party Business

With Valentine's day and Mother's Day on the horizon, adding sweets and chocolates to your business can be a delightful way to attract customers and increase revenue. Whether you run a gift shop, candy cart business, party business, or catering service, offering high-quality confections can be a sweet success. However, there are important guidelines and recommendations to follow to ensure you operate within the law and maintain high standards. Here’s what you need to know.


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A Sticky Situation - Which Glue is Best for You and Your Balloons?
Sue Bowler Sue Bowler

A Sticky Situation - Which Glue is Best for You and Your Balloons?

When it comes to attaching balloons and other materials, there are plenty of adhesive options available. But which glue or adhesive tape is best for your needs? Here’s an updated guide to help you explore balloon adhesives, so you can pick the perfect tool for every project.

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Care Cards & Balloon Care Guide
Sue Bowler Sue Bowler

Care Cards & Balloon Care Guide

Care Cards & Balloon Care Guide

Giving your customers information on preventative and risk reduction measures, along with how to care for their balloons can truly help, especially if something goes wrong!

I often see posts on Facebook where someone asks for advice on how to deal with a customer who has complained about a bad balloon experience. These situations can often be avoided if we the clients are supplied with a "Care Card" or a "Balloon Fact Sheet" at the time of purchase or when we are installing balloons for a client.

There are many things that we can include on our "Care Cards" or a "Enjoy your Balloons" fact sheet. I would recommend that you choose those that are most relevant to the types of balloons, and or decor that you are supplying.

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How to Make a Festive Wreath
Sue Bowler Sue Bowler

How to Make a Festive Wreath

Create a vibrant and joyful atmosphere with the Festive Balloon Wreath—an imaginative and playful decoration that introduces balloons into a wreath, bringing a lively and celebratory vibe. Ideal for parties, birthdays, holidays, or any event where you desire to introduce a burst of colour and festive spirit. Learn how to make different styles of wreaths, using two different techniques.

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