Top Tips for Valentine’s Day Sales
Valentine's Day is just around the corner and what better way to celebrate love than with the beauty of balloons! With Valentine's Day fast approaching, now is the time for BAPIA balloon stylists to start thinking about creative ways to style your balloons and make your offers appealing to customers.
Here are some ideas for different ways to style balloons to sell this Valentine's Day:
Heart-Shaped Balloon Arches
Great for businesses like shops and restaurants - one of the most popular styles for Valentine's Day is the heart-shaped balloon arch! This design can be made using a heart-shaped frame and balloons in a variety of colors to create a stunning backdrop for a romantic event. The balloons can be filled with air or helium and arranged in a variety of patterns to create a beautiful arch. Perfect for a romantic dinner or a Valentine's Day dance.
Balloon Centerpieces
Balloon centerpieces are another popular way to style balloons for Valentine's Day and better still they’re perfectly portable making them great for big events and customer collections. Balloon stylists can create centerpieces in the shape of hearts or roses, or use balloons in the shape of love letters. You can also add extra value to your centerpieces by incorporating lights, flowers, or other decorations to create a unique and eye-catching design.
To upsell this option, highlight the convenience and ease of carrying a bouquet of balloons instead of a home installation - it’s a lovely way to surprise someone at work or a romantic dinner.
Are You Advertising?
The weeks leading up to Valentine's Day are the perfect opportunity to make sure that your business is looking fresh and well-presented. How about your shop window? Your website? Many balloon companies do not refresh or update their homepage very regularly and it’s such a missed opportunity. If I was looking for Valentine's gift ideas via a search engine, I would want to find them quickly and easily on website homepages this week. The same applies for your Business Facebook page too. Do you have a Valentine's cover at the top of your page showing off what you can offer?
Tips for Upselling Valentine's Day Balloons on Social Media
Share Photos:
Share photos of your balloon designs from now! It might seem early but you want people to be inspired in time to order so, if you have time, create something at home and share it on social media to showcase your skills and make some sales! Use hashtags such as #ValentinesDayBalloons or #BalloonStyling to reach a wider audience.
Offer Package Deals:
You can add extra value by offer package deals that include not only the balloons, but sweet centerpieces like chocolates and flowers within the design. Why not offer blank Valentine’s Day cards too? People are busy and forgetful so make it easy for customers to order everything they need in one place.
Use Video
Use video to demonstrate how your balloon designs are made - timelapses are a great way to showcase the skill and effort that goes into balloon styling and why it should be left to the professionals ;) Customers often appreciate the pricing of premium products better when they can see what’s gone into them.
Last Minute Upsells
Offer last-minute offers for customers who are looking for a quick and easy way to decorate their event. Can you offer same-day delivery for local customers on the big day or perhaps provide designs that are already pre-arranged ready for pick up?
Remember #Galentines Day Too!
And don’t forget, Valentine’s isn’t just about the love birds. With Galentine’s Day on 13th February - that’s Valentine’s for the gals - there’s an opportunity to sell to friends everywhere who want to celebrate their bond and share their love for one another too. Moreover, with messages about self-love becoming ever more popular, why not stand out by promoting people treating themselves to a table top design for their home to make them and their guests smile!
About BAPIA
BAPIA, the Balloon and Party Industry Alliance, is the UK’s Largest Independent Trade Organisation for the balloon & party industry and our goal is to help your balloon and party business to grow and thrive. From bespoke insurance packages and 24/7 legal advice to supplier discounts and certified training courses, BAPIA offers exclusive benefits and business support for our members nationwide - for just 45p + VAT per day!
To find out more about joining BAPIA today - click here: www.bapiamembers.com/join