BAPIA Valentine’s Survey March 20223

  • Business Type

    67% Work from home

    24% Shop based

    9% Unit Based

  • Number of Staff

    65% Work alone

    33% have 1 - 5 staff

    2% have 5 or more staff

  • Which part of the UK do you work in

    85% England

    8% Scotland

    5% Wales
    2% N.Ireland

  • Trading History

    13% Less than 1 year

    49% 2-5 years

    13% 5-10 years

    25% 10+ years

  • Was Valentine's Day Better or Worse than last year?

    49% Worse

    40% Same as last year

    11% Better

  • What was most challenging during Valentine's Day peak?

    49% Estimating sales for business purpose

    35% Product Costs

    10% Utilities Costs

    5% Product availability

    1% website issues

  • What Valentine's Products do you offer?

    92% Balloons

    4% Flowers

    1% Chocolates

    1% Soft Toys

    2% Other

  • Top 3 most important seasons

    1. Christmas

    2. Mother’s Day

    3. Wedding

    4. Easter

    5. Valentine’s Day

    6. Father’s Day

    7. Graduation

    8. New Year

    9. Communion

  • How much Valentine's Day stock do you have left over from 2023 season?

    40% Quite a lot

    30% A little

    10% None

    20% Tend to use “love” rather than Valentine’s specific products.

  • Did you find it difficult with helium being in short supply?

    58% No

    42% Yes

  • What style of balloon work was most popular this Valentine's Day?

    36% Bouquet Delivery

    26% Decor

    10% Stacker Delivery

    6% Installation

    22% Other

  • Which colour was most popular this year?

    76% Red

    13% Pink

    11% Other